J.D. Power and Associates

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“J.D. Power and Associates helps businesses and consumers make better decisions.”

ABOUT US > OVERVIEW

ABOUT THE FIRM

Message from the Chairman | Services | Key Strengths

J.D. Power and Associates is an ISO 9001:2000 registered global marketing information services firm that helps businesses and consumers make better decisions through credible, meaningful, and easily accessible customer-based information. Headquartered in Westlake Village, California, the firm has four U.S. offices and international offices in London, Tokyo, Singapore, Sydney, and Toronto.

When Chairman and CEO J.D. Power III founded the firm in 1968, his goal was to provide an unbiased source of marketing information based on the opinions of consumers. Today, the firm’s clients include numerous Fortune 500 firms, as well as virtually every vehicle manufacturer and importer conducting business in the U.S. market.

“quality and customer satisfaction
research
across industries.”

Each year, J.D. Power and Associates surveys millions of consumers and business customers to understand their opinions and expectations regarding the products and services they purchase. A staff of more than 500 employees conducts quality and customer satisfaction research across a variety of industries including automotive, commercial vehicles, telecommunications, travel, real estate, finance, marine, healthcare, utilities, sports, retailing, office products, and professional services.

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What does
J.D. Power and
Associates do?

J.D. Power and Associates’ research, consulting, and performance improvement services are used by a variety of industries to improve product quality and customer satisfaction. The firm’s research is based solely on responses from millions of consumers and business customers worldwide.

Product and service rankings that result from this research reflect the opinions of consumers and business customers—not the opinion of J.D. Power and Associates. Rankings are derived from nationally syndicated studies that serve as industry benchmarks for measuring and tracking quality and customer satisfaction.

To maintain an independent and unbiased perspective, J.D. Power and Associates funds all of its syndicated studies itself. The firm conducts the research, publicly announces the results, and then offers the information to product and service providers to help them improve their business.