Automotive Internet Roundtable

Agenda at a Glance

CLICK HERE to download a printable version (PDF)

Break-Out Session Tracks:

Dealerships

Online
Advertising

Web Site
Development

Wednesday, 11/1/06

11:00 a.m.

Registration Opens

1:30-4:30 p.m.

Dealer Aftermarket Symposium at SEMA
— Discovering the Hidden Profits in Vehicle Accessorization
Location: Las Vegas Convention Center, N253
Speakers: Ellen McKoy, SEMA; Tom Carre, Palm Bay Chevrolet;
Ed Woods Ciener, Woods Ford

5:30 p.m.

Automotive Internet Roundtable
– Opening Reception

7:00 p.m.

Dinner with Special Keynote: Web 2.0—A Look at the Future
– Dan Rosensweig, COO, Yahoo!

Thursday, 11/2/06

7:00 a.m.

Breakfast

8:00 a.m.

Welcome

General Session

Future of Automotive Internet
– Dennis Galbraith, J.D. Power and Associates

Break-Out Sessions

Dealerships

Online Advertising

Web Site Development

Break-Out 1

Next-Generation Advertising and Marketing Solutions for Dealerships
–	John Holt, The Cobalt Group

Upper Funnel Advertising Moderated by Jodi Harris, iMedia
–	Nick Stoyanoff, AOL
–	Paul Ratzky, Team One

Improving Site Search to Better Complement Navigation
–	Bob Macdonald, InQuira

Break-Out 2

Future of Dealership Sites Moderated by Scott Kane, J.D. Power and Associates
–	Barry Brodsky, Dealer Web Tools
–	Jason Ezell, Dealerskins
–	Kevin Root, The Cobalt Group

The Path to Effective Media Integration Moderated by Bill Williams, J.D. Power and Associates
–	Curt Hecht, GM Planworks
–	Linda Gangeri, Volvo
–	Jenny Howell, Honda
–	John Stark, The Cobalt Group

Future of Vehicle Configurators Moderated by Sam Thanawalla, J.D. Power and Associates
–	Stacey Coopes, FordDirect.com
–	Steve Glaubeman, Enlighten
–	Andy Price, Trilogy
–	Scott Haugen, Chrome Systems

General Session

Consumer Generated Media Moderated by Andrea Remyn, The McGraw-Hill Companies
–	Curt Hecht, GM Planworks
–	Emily Simon, Nielsen Buzzmetrics
–	Jen Dulski, Yahoo!
–	Chuck Sullivan, Organic

12:15 p.m.

Lunch

Break-Out 3

Sales Integration: Linking Shoppers from the Dealer Site to the Store Moderated by Jennifer Younan, J.D. Power and Associates
–	Linda Pesonen, General Motors
–	Mike Dececco, Dealer.com
–	Kevin Root, The Cobalt Group
–	Dale Pollak, mPower Auto

Attracting Traffic to the OEM Site Moderated by Min Cho, J.D. Power and Associates
–	Lon Bollenbacher, Yahoo!
–	Jennifer Howard, Google
–	Jon Rosen, Autobytel
–	David Harris, Suzuki

Who's Innovating In-Market Automotive Creative? Moderated by Chad Beasley, Jumpstart
–	Ian Kennish, Yahoo!
–	David Schoonover, Kia
–	Sam Cannon, Organic

Break-Out 4

Dealer Marketing Plan, 2006 and Beyond Moderated by John Durham, Jumpstart Automotive
–	Gary Marcotte, AutoNation
–	Rob Bollinger, Jumpstart Automotive
–	Ralph Paglia, Courtesy Chevrolet
–	Frank Montebello, Norm Reeves Honda

Video on 3rd Party Research Sites Moderated by Jason Scoggins, Jumpstart Automotive
–	Jack Nerad, Kelley Blue Book
–	Chris Satovick, Vehix.com
–	Joe Kyriakoza, Jumpstart Automotive

Computer Generated Images (CGI) Moderated by Sam Thanawalla, J.D. Power and Associates
–	Matt Weng, eVox
–	Jeroen Snepvangers, RTTusa

Break-Out 5

The Online Video Revolution in Retail Marketing
–	Tomer Alpert, SiSTeR Technologies

How Industry Can Better Use Online Video Ads Moderated by Steve Witten, J.D. Power and Associates
–	Deann Harvey, PointRoll
–	Yoav Arnstein, Eyeblaster
–	James Kim, Organic
–	Jordan Kurzweil, AOL

Next Big Thing From 3rd Party Sites Moderated by Cliff Banks, Ward’s Dealer Business
–	Stephen Henson, Kelley Blue Book
–	Chip Perry, AutoTrader.com
–	Mitch Golub, Cars.com
–	John Holt, The Cobalt Group
–	Jim Riesenbach, Autobytel

General Session

Review of the Day and Closing Remarks
– Dennis Galbraith, J.D. Power and Associates

5:00 - 8:00 p.m.

Networking Reception

Friday, 11/3/06

7:00 a.m.

Breakfast

8:00 a.m.

Welcome Back

General Session

Expert Panel on Media & Advertising Engagement Moderated by Gene Cameron, J.D. Power and Associates
–	Paul Ratzky, TeamOne
–	Tom Peyton, American Honda
–	Christine Mackenzie, DaimlerChrysler
–	Jeff Price, Time Inc.

Break-Out Sessions

Dealerships

Online Advertising

Break-Out 6

Successful Dealer Panel Moderated by Wendy Olson Killion, J.D. Power and Associates
–	David Shirley, Folsom Chevrolet
–	Dave Metter, MileOne Automotive Group
–	Brad Burlingham, The Sullivan Automotive Group

The Future of the Third Screen: How to Reach the Consumer like Never Before
–	Laura Marriott, Mobile Marketing Association

Social Media
–	Jen Dulski, Yahoo!

Break-Out 7

Best Practices: Leads & Customers at the Dealership Moderated by Michael Battaglia, J.D. Power and Associates
–	Joe Vraneza, Kelley Blue Book
–	Dean Evans, Dealix
–	Brad Frohn, Ford
–	Ralph Ebersole, Cars.com

Behavioral Targeting the Automotive Shopper Moderated by Mitch Lowe, Jumpstart Automotive
–	Rory O’Connor, Beyond Interactive
–	David Harris, Suzuki
–	Anna Papadopoulos, EuroRSCG

Break-Out 8

SEO & SEM for Dealers Moderated by Wendy Olson Killion and Bill Williams, J.D. Power and Associates
–	Linda Perry-Lube, Microsoft
–	Todd Swickard, AutoDealerTraffic.com
–	Dillon McDonald, Jumpstart Automotive
–	Jeff Clark, Dealer.com
–	Max Stecklar, The Cobalt Group

Enthusiast & Automotive Community Sites Moderated by Amit Aggarwal, J.D. Power and Associates
–	Alex Algard, CarDomain
–	Sylvia Marino, Edmunds CarSpace
–	Jim Jordan, Mazda

Media Integration Example
–	Uwe Hook, Genex

Noon

Closing Remarks

Reminder:
Registration includes entrance to the SEMA exhibits—so leave room in your travel plans for a
visit to SEMA either Wednesday morning or Friday afternoon.