| |
| Session Tracks |
General Sessions |
Retailer |
Marketing |
| Day
1 - Wednesday, October 17 |
| Foundations - What's
Now |
| 11:00 a.m. |
Registration Opens: Red Rock Conference Center |
1:00 p.m. |
|
Internet Department
Foundation
Necessary personnel including job descriptions, hiring and training |
Marketing
Roundtable Discussions
Key marketing issues discussed in an intimate setting
and moderated by automotive Internet industry thought leaders |
1:30 p.m. |
|
Internet Systems
and Processes
SEO/SEM, integrating the DMS and CRM, e-mailing and
communication |
| 2:00 p.m. |
|
Leads: Generation, Management and Converting to Sales
Sources, metrics, quality and processing leads |
| 2:30 p.m. |
|
Back-End Process
Using the internet throughout the
dealership |
| 3:00 p.m. |
Break |
| 3:30 p.m. |
|
Communicating with Internet Customers
Covering the unique demands of communicating on the internet |
Marketing
Roundtable Discussions (Cont'd) |
| 4:00 p.m. |
|
Successful
Dealer Panel
Best practices, surefire success, repeated mistakes and missed
opportunities. Learn from those who have developed and operate
the best internet operations |
OEM Internet Marketing Leaders Forum
Demands for the Future |
5:30 p.m. |
Reception |
7:00 p.m. |
Dinner |
8:15 p.m. |
Evening Keynote: The Future of the Internet
—Curt Viebranz, President, AOL Platform A |
|
|
Day
2 - Thursday, October 18 |
| Going Forward - What's
Next |
| 7:00 a.m. |
Breakfast |
8:00 a.m.  |
J.D. Power and Associates
presents: 2007 Internet Automotive Shopper Research Results
Cobalt, Yahoo! and R.L. Polk present:
2007 Industry and Dealer eBusiness Performance Study |
|
|
9:30 a.m. |
Break |
10:00 a.m. |
|
New
Tools and Emerging Technologies
The latest and greatest of new internet technologies
that anyone doing business on the web should be aware of
|
"Internet Metrics: What can we really measure?"
Learn about the inconsistencies of internet metrics. Review
of who is measuring what and why the numbers are different |
10:30 a.m. |
|
The Future
of Internet Automotive Advertising
The Next Steps to Improve Car-shopping Efficiency
for Consumers
—Chip Perry, Auto Trader |
Integrated
Cross Platform Case History
Chrysler Sebring Case from Rex Briggs |
11:15 a.m. |
Morning Keynote
Learn from one of the pioneers of automotive sales
as he represents the largest dealer group
—Gary Marcotte, AutoNation |
|
|
12:00 p.m. |
Lunch |
| 1:30 p.m. |
Evening Keynote: Social and Consumer Generated Media
Learn what they are and how you can benefit by participating
|
|
|
| 2:30 p.m. |
|
Engaging
the Online Shopper
Building Trust Between the Prospect and the
Dealer |
Ad
Supported Video
Optimal Solutions for Sponsored Video |
| 3:15 p.m. |
Break |
| 3:45 p.m.
|
 |
Providing
Pricing Online
How to accurately provide appropriate prices
online to the consumer |
Rich
Media Creative
What's Effective in Rich Video - Examples and Critiques |
| 4:30 p.m.
|
Journalist
Review
Key Automotive and Internet journalists will review of the
important topics discussed through the Roundtable |
 |
 |
| 5:30 p.m. |
Networking Reception in Cherry Night Club |
| 8:00 p.m. |
Dinner
on your own |
| Day
3 - Friday, October 19 |
| 7:00 a.m. |
Breakfast |
| 8:00 a.m. |
Third
Party Executive Panel
Key Executives and Industry Pioneers will
share their view of the future |
|
|
| 9:00 a.m. |
Enhancing Interactive Focus
Increasing consumer usage of dealer Web sites and enriching the customer experience.
—Jim Farley, VP and GM
Lexus |
|
|
| 9:45 a.m. |
Break |
| 10:00 a.m. |
Tier II Marketing and Media Spend
Opportunities offered by the Internet for Tier II and local marketing |
|
|
| 11:00 a.m. |
Conclusion and Departures |
| |
