OPENING SESSION 1

OPENING SESSION 2

OPENING SESSION 3

Internet Fundamentals
—Gary May, Interactive Marketing and Consulting Services

Fixed Ops/Service
—Karen Dillon, TimeHighway.com
—David Sturtz, RepairPal

Marketing to Women
—Melanie Kovach, Automart.com
—Jodi DeVere, AskPatty.com
—Erica Sietsman, Mile One
—Adam Wiener, driverTV

Welcome and Announcements

J.D. Power Automotive Online Marketing Review
This presentation will highlight the findings from the latest J.D. Power and Associates studies that provide insight into consumer internet usage while shopping for both new and used vehicles.
—Gene Cameron, J.D. Power and Associates
—Scott Kane, J.D. Power and Associates

Third Party Sites in the New Economy
Third party web sites have been an important part of marketing vehicles on the internet. Key executives from well-known third party sites will share their unique insights on maximizing the internet's potential in today's economy.
Moderator: Mark O'Neil, Dealertrack
—Chip Perry, AutoTrader.com
—Ian MacDonald, AutoMart.com
—Mitch Golub, Cars.com
—Grant Whitmore, Jumpstart
—Anna Zornosa, Dealix, a division of Cobalt
—Rob Chesney, eBay

Break

OEM Marketers and Dealer Group Discussion
Leading OEM online marketers provide their points of view on the most important issues in improving the Internet for consumers, marketers, retailers and publishers.
—Eric Jillard, Mercedes
—Scott Kelly, Ford
—Erich Marx, Nissan
—Ed Vogt, General Motors
—Rachel Richards, Sonic
—Cassie Broemmer, VanTuyl
—Dave Metter, MileOne
—Brent Hillyer, Ron Tonkin Dealerships

Speed Networking—Presented by WAAI

Reception

Dinner

Catalyst Creative Awards Presentation
Interactive Advertising Awards: The Catalyst Creative Awards will be presented in categories including Best Rich Media Campaign, Best Site Redesign, Most Innovative Local Display Ad, and more!
—Dillon McDonald and Eve Maidenberg, Jumpstart

Breakfast

Welcome Announcements Update

Keynote: Future of the Internet
As one of the world's preeminent authorities on algorithms for network applications, Dr. Tom Leighton's work behind establishing Akamai was based on recognizing that a solution to freeing up Web congestion could be found in applied mathematics and algorithms. Akamai has demonstrated this through the creation of the world's largest distributed computing platform that dynamically routes content and applications across a network of over 35,000 servers. Dr. Leighton's technology achievements at Akamai earned him recognition as one of the Top 10 Technology Innovators in U.S. News & World Report. Dr. Leighton will provide insight on the future of the internet and how its growth will affect the automotive industry.
—Tom Leighton, Akamai Technologies

User Generated Content (UGC): Scope and Relevance
Today’s internet tools and sites give consumers the ability to communicate in unprecedented ways. It’s like word-of-mouth with unlimited mouths. Find out what all the buzz is about, how to avoid pitfalls when you engage, and get a sneak preview of an all-new way to tap the wisdom of the internet crowds.
—Chance Parker, J.D. Power and Associates

Survival in the US Auto Industry – One Launch at a Time
—Gary Dilts, J.D. Power and Associates

Break

GENERAL SESSION

BREAKOUT SESSION 1

BREAKOUT SESSION 2

Internet Insights: Engagement
In the world of Web 2.0, and “social media”, engaging consumers with content, features and functionality online has a proven impact on consumer behavior. Online marketing success means more than click-through-rates and leads. As part of this presentation, Cars.com will preview findings from its “Walk-In Study” – consumer intercept research that explores online influences driving to the point of sale.
—Dennis Galbraith, Cars.com

In-Text and In-Banner Advertising
While online video advertising still represents a small portion of many online ad budgets, it's a rapidly growing area. Learn how industry experts have used in-text and in-banner video advertising, whether or not it was successful in impacting brand perceptions and delivering desired lower funnel actions, and what lies on the horizon for this ad medium.
Moderator: Gabe Greenberg, Vibrant Media
—Michael Hayes, Initiative Media
—DeLu Jackson, Subaru
—Chuck Sullivan, Chrysler

Dealer Ratings and Reputation Management
As consumers are more engaged in the internet, they are more apt to share opinions regarding sales and service at dealerships. It's imperative that dealers understand how and where consumers are rating their business. This panel will cover how to react to, and manage, ratings - especially those that are negative or inaccurate.
Moderator: Famous Rhodes, eBay
—John Isaac, My Dealer Report
—Lesley Kao, Yahoo!
—Langley Steinert, CarGurus.com

OEM Case Study
—Alex Hultgren, Ford
—Cary Tilds, Team Detroit

Search: What You're Doing Wrong
In a tight market, OEMs and Dealers alike are shifting away from display advertising and focusing more and more on performance-based advertising opportunities like Search. With all of this money being dedicated to search, are the desired results really being achieved? This panel will explore best practices for search, innovations in geo targeting and behavioral targeting, and unlock the secrets to improving your search campaigns.
—Lon Bollenbacher, Yahoo!
—Davang Shah, Google
—David Jakubowski, Specific Media
—Joe Orr, Dick Hanna Auto Group
—Matt Muilenburg, Cobalt

Lunch

Social Media: It's Here. It's Huge. Will it Sell More Cars?
Social media sites are racking up huge online visitation numbers. Can automotive marketers tap into this market to build awareness, galvanize brand relationships and actually sell cars? Leading online social marketers, agencies and OEMs discuss how.
Moderator: Tom Peyton, Honda
—Jeff Berman, MySpace
—John Lisko, Saatchi & Saatchi

GENERAL SESSION

BREAKOUT SESSION 1

BREAKOUT SESSION 2

The Green Internet - Alternative Fuels
Alternative energy and sustainability are key concerns for today's consumer. This panel will present ways of using the internet to engage with the environmentally conscious consumer of today.
Moderator: Tim Hand, Kelley Blue Book
—Janet Eden-Harris, J.D. Power and Associates
—Doug Frisbie, Toyota Motor Sales, USA
—Rick Wainschel, Kelley Blue Book
—Eric Bolstad, Scott Robinson Honda

Ad-Supported Video Entertainment: Internet's Future?
Video Entertainment is one of the fastest growing aspects of the Internet. And there are distinctly different models of how advertising is integrated into the user experience. Which is most effective?
Moderator: Gene Cameron,
J.D. Power and Associates
—J.P. Colaco, Hulu
—Mark Loughney, ABC Televison Network
—Shiva Rajaraman, YouTube
—Wendi Dunlap, Beyond Interaction

Break

Mobile Web: Starting to Show, Will it Grow?
Just about everyone has a cell phone; this "third screen" has yet to prove itself as a viable marketing opportunity. The panel will share their experiences and challenges with the mobile web.
Moderator: Mathew Belk, Evaluation, Inc.
—Jason Gruber, Platform-A
—Eric Larson, Gumiyo.com
—Sharon Knitter, Cars.com
—Mike Sage, Universal City Nissan
—Chandra Hill, Fox Interactive Media

Upper Funnel Metrics: Developing Accountability for Online Branding
This high-powered panel will discuss the long debated topic of effectively measuring “Branding” on-line. The discussion will include real world examples of how to use online upper funnel metrics to measure campaign effectiveness – why these metrics are useful, how they translate to the bottom line and how your management should view them. Perspectives from auto manufacturers, their agencies as well as data, measurement and research companies will be shared.
Moderator: Jon Schulz, Specific Media
—Gunnard Johnson, Team Detroit
—Jarvis Mak, Media Contacts
—Brigette Lytle, Dynamic Logic
—Doug Frisbie, Toyota Motor Sales, USA, Inc.
—James Lamberti, comScore

Roundtable Summary, Highlights and Review
Key automotive industry journalists will discuss information provided throughout the roundtable.
Moderator: Charlie Vogelheim, J.D. Power and Associates
—Cliff Banks, Wards
—Chuck Parker, AutomotiveDigest.com
—Jeff Kershner, MileOne Automotive/DealerRefresh
—David Kiley, BusinessWeek

Evening Networking Reception

Breakfast

Welcome and Announcements

Internet Optimization: A Non-Automotive Case Study
This presentation gives us a chance to learn from non-automotive web sites. This specifically covers the real estate industry and identifies the similarities and opportunities.
—Michael Yang, Yahoo!

Getting Reach on the Internet
With the continued growth of the Internet in usage and number of sites, the audience is fragmenting even more granularly than in traditional media. In the face of this fragmentation, what can marketers do to achieve the reach of their target audiences. Stick with portals, invest in how sites, utilize ad networks? Representatives of each will discuss the issue.
Moderator: Bethany Mach, Team Detroit
—Michael Yang, Yahoo!
—Justin Yaros, Kelley Blue Book
—Chris Vanderhook, Specific Media
—Bryce Emo, MySpace.com
—Jamie Fellows, AOL

The Global Internet: Lessons From Abroad
This panel will provide information on the state of automotive internet marketing in other countries, highlighting success stories we can all learn from.
Moderator: Stephen Henson, WebCars
—Gabe Greenberg, Vibrant Media
—Colin Petrie-Norris, Specific Media
—Jonathan Ord, Dealer Socket
—Alvaro Montero, adtiviti.com

Break

Topic Roundtables

Content Targeting - Akamai: A panel discussion on the use of content targeting in delivering an online campaign or site to shoppers. The panel participants will share their drivers for considering content targeting; types of content segmentation, including bandwidth, language, and geography; the issues and challenges in providing segmented online content, and benefits seen from implementing such a content targeting solution. The concept of re-targeting- providing specific content to a consumer that has abandoned the OEM site- will also be covered.
—Brian Apley, Akamai Technologies
—David Harris, Suzuki
—Chuck Hoover, CarsDirect
—Bob Doppel, JWT

Behavioral Targeting - Compete/Goodway: New tools and data allow marketers to predict what behaviors users will take before they’ve taken them. Jay Friedman of Beep! shows us how data from companies like compete.com is being used to pre-determine behaviors and be pro-active in targeting and reeling in the most desirable consumers.
—Jay Freidman, Beep! Automotive

Drive Purchace Decisions Now with Search
—Scott Haugen, Chrome

Red Flag Compliance
—James D. McCartney CIPP/G, CITRMS Identity Theft Risk Management & Privacy Consultant
—Lynnette Madsen, CITRMS Identity Theft Risk Management President BPG Consulting Inc.

Roundtable Concludes